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Portfolio: Rabbi Arthur Segal's Jewish Spiritual Renewal

Literature

The Handbook to Jewish Spiritual Renewal
The Handbook to Jewish Spiritual Renewal:
A Path of Transformation for the Modern Jew

This is the first of two spirituality-based books that I co-authored with Rabbi Arthur Segal. It was quite challenging and educational as far as copywriting projects go, especially taking into consideration the fact that I am not Jewish. But then, that is why I became a freelance writer in the first place - to learn things and go places I might not otherwise.
A Spiritual and Ethical Compendium to the Torah and Talmud
A Spiritual and Ethical Compendium
to the Torah and Talmud


This book is a companion to The Handbook to Jewish Spiritual Renewal, both of which I co-authored with Rabbi Arthur Segal. We self-published these works, so the project did not end with writing the books. We had to develop our own online marketing strategy, beginning with a Web landing page which I developed and for which I wrote the sales copy.

Press Releases

Issue/Date Comments
PRWeb News Release 5/7/2009 This SEO-designed Online News Release  delivered over 85,000 impressions in a month.

Web

www.JewishSpiritualRenewal.org
www.JewishSpiritualRenewal.org

This Web landing page launched in March 2009 to facilitate online direct sales of two books that I co-authored with Rabbi Arthur Segal. The Web site is the central component of our comprehensive online marketing strategy, for which I am the de-facto marketing director in addition to my roles as Web site developer and copywriter. The landing page content is comprised exclusively of sales copy and call-to-action buttons with a singular purpose: to direct visitors to our e-commerce app to purchase the books.