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Frank
Dunne, Jr. - Freelance Writer
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Portfolio:
Rabbi Arthur Segal's Jewish Spiritual Renewal
Literature
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The Handbook to Jewish
Spiritual Renewal:
A
Path of Transformation for the Modern Jew
This
is the first of two spirituality-based books that I
co-authored with Rabbi Arthur Segal. It was quite challenging and
educational as far as copywriting projects go, especially taking into
consideration the fact that I am not Jewish. But then, that is why I
became a freelance writer in the first place - to learn things and go
places I might not otherwise. |
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A Spiritual and Ethical
Compendium
to the Torah and Talmud
This
book is a
companion to The
Handbook to Jewish Spiritual Renewal, both of which I
co-authored with Rabbi Arthur Segal. We self-published these works, so
the project did not end with writing the books. We had to develop our
own online marketing strategy, beginning with a Web landing page which
I developed and for which I wrote the sales copy. |
Press
Releases
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Issue/Date |
Comments |
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5/7/2009
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This
SEO-designed Online News Release delivered over 85,000
impressions in a month. |
Web
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www.JewishSpiritualRenewal.org
This
Web landing page launched in March 2009 to facilitate online direct
sales of two books that I co-authored with Rabbi Arthur Segal.
The
Web site is the central component of our comprehensive online marketing
strategy, for which I am the de-facto marketing director in addition to
my roles as Web site developer and copywriter. The landing page content
is comprised exclusively of sales copy and call-to-action buttons with
a singular purpose: to direct visitors to our e-commerce app to
purchase the books. |
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Frank
Dunne, Jr. - Freelance Writer
(843) 684-5100
frank@frankfreelancewriter.com
©
Francis
H. Dunne, Jr.
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